Fuso leads light-duty truck mar­ket


FUSO’S CAN­TER LED THE NEW Zealand light-duty truck mar­ket in April for the sec­ond month run­ning, NZ Trans­port Agency fig­ures show.

Fuso sold 42 Can­ters, five ve­hi­cles more than the 37 N-se­ries re­tailed by tra­di­tional seg­ment leader, Isuzu.

Year-to-date (YTD) to April 30, Fuso was also ahead, with a to­tal of 156 Can­ters sold to Isuzu’s 139 N-se­ries.

In third place in April was Hino which sold seven­teen 300s dur­ing the month. It was also third YTD with 75 sales.

The only other light-duty reg­is­tra­tion recorded by the NZTA in April was a Fuso Fighter. Year-to-date to April 30, two had been reg­is­tered.

The now off-the-mar­ket Hyundai HD75 was in fourth place YTD with six regis­tra­tions.

In March, the Can­ter had racked-up up 52 sales to the N-se­ries’ 40.

Third, with 25 regis­tra­tions, was the Hino 300. Only one other light-duty truck was reg­is­tered, a Fo­ton Au­mark.

The Fo­ton was on run-out as new dis­trib­u­tor, Fo­ton New Zealand, part of the Hamil­ton-based Eb­bett Group, cleared the deck of ex­ist­ing stocks.

Fo­ton plans to in­tro­duce the new gen­er­a­tion Au­mark as part of a range of light to medium-duty trucks.

At the same time last year, the Isuzu N-se­ries was on top of the sales charts, with 77 sales in March and had year-to-date sales of 173.

The Hino was in sec­ond place af­ter the first four months of 2016, with 66 regis­tra­tions.

The Can­ter, still mar­keted at that stage by Mit­subishi NZ, was a close third, on 63 sales. The Can­ter’s 2017 suc­cess re­flects the strong mar­ket­ing push put in by new dis­trib­u­tor, Fuso NZ.

Top : Fuso’s Can­ter was NZ’S best-sell­ing light­duty truck in the first four months of 2017. Above: Isuzu’s N-se­ries was in sec­ond place at the end of April.

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