Our in-depth analysis of the New Zealand light commercial vehicle market in June and the first six months of 2017.
NEW VEHICLE SALES IN NEW ZEALAND HIT AN ALLtime record level in June with 15,985 registered during the month. And June saw the strongest sales of new commercial vehicles since the Motor Industry Association (MIA) began collecting sales data more than 40 years ago. Commercial vehicle sales were more than 28 percent up on June 2016.
David Crawford, the chief executive of the MIA, which represents new vehicle distributors, says that overall June sales set a new record for any month of the year.
The previous strongest month was October 2016 when 14,709 new vehicles were registered.
Ford’s Ranger ute was the overall best-selling vehicle this June, outstripping all passenger cars and SUVS.
Ford sold 1178 Rangers, followed by the Toyota Hilux with 964 units, and the Holden Colorado with 650.
Year to date the top three selling models are the Ranger with 4976 units followed by the Toyota Hilux with 4065 registrations and the Holden Colorado with 2384 sales.
In June, four of the top five vehicle segments were dominated by SUVS and utes (pick up/cab-chassis).
The 4x4 ute sub-segment was the most dominant with an 18 percent share and 2807 registrations.
Next was the SUV medium segment on 15 percent and 2356 sales, then large SUVS with 14 percent and 2178 units registered.
Two-wheel drive utes were the fourth strongest sellers with 10 percent and 1652 sales. In fifth spot were small cars with nine percent and 1454 registrations.
Toyota was the overall market leader in June with a 21 percent share of the action and 3310 sales. Ford was second with 11 percent (1689 units) and Holden third with an eight percent share and 1352 registrations.
June’s 5804 commercial vehicle registrations were a significant 28.6 percent – 1291 units – ahead of the same month of 2016; year to date they were 22.7 percent (4858 registrations) up on last year.
Crawford says It was not only the strongest June on record for new commercial vehicle registrations, but the strongest month ever since the MIA began recording vehicle sales statistics in 1975.
Toyota led the sector with a 22 percent market share (1299 units) followed by Ford with 21 percent (1230 sales) and Holden a distant third with 11 percent and 666 registrations.
Passenger car and SUV registrations of 10,181 units were up 10.8 percent (995 units) on June 2016.
Toyota led the passenger and SUV segments with 2011 sales and a 20 percent market share. Mazda was second on nine percent and 940 sales, followed by Hyundai with eight percent market share and 829 sales.
The top selling passenger and SUV models were all Toyotas, the Corolla small sedan (508 units) followed by the Highlander large SUV (451 sales) and the RAV4 compact SUV (412 registrations).
Year-to-date to June 30, the new vehicle sector was 14.6 percent (10,095 sales) ahead of the same period of last year with 79,131 vehicles registered compared to 69,134 to the end of June 2016.
Commercial vehicle sales had also been at record levels in May, and the MIA said overall new vehicle registrations of 13,132 confirmed that “the growth seen so far this year is sustainable and shows every sign of continuing.”
There were 4745 commercial vehicle registrations in May, a massive 29 percent (1067 units) increase on the same month in 2016.
Toyota led the commercial sector with 1125 sales to take 24 percent of the market. Ford was next, on 20 percent and 971 sales, with Mitsubishi third on 11 percent and 501 registrations.
The Ranger was the month’s best-seller with 889 sales, followed
closely by the Hilux with 819 registrations, and the Mitsubishi Triton on 501.
Passenger car and SUV registrations of 8387 were 11.8 percent (885 units) up on May 2016.
Toyota led passenger and SUV registrations with 15 percent market share (1245 units) followed by Mazda with 11 percent and 886 sales, and Holden with eight percent market (681 units).
The top-selling passenger models for the month were all SUVS – the Toyota RAV4 (391 units), the Mazda CX-5 (330) and the Kia Sportage (302).
In May, SUVS and utes (pick-ups/cab-chassis) had also dominated four of the top five vehicle segments.
Medium SUVS were on top of the pile with an 18 percent market share (2305 sales), followed by 4x4 utes on 16 percent and 2112 registrations.
Large SUVS were next up with 12 percent (1568 units), followed by two-wheel drive utes on 10 percent (1347 sales), and small cars on nine percent with 1244 registrations.
Figures used in this story are distributor reported sales; in some instances, they differ slightly from the NZ Transport Agency registration figures, analysed by Robin Yates, and used in other stories within the Commercial Market section of this magazine. Facing page : Ford Ranger outran all of its ute rivals and all cars and SUVS to be NZ’S top-selling new vehicle in June
Below left: Holden Trailblazer uses Colorado drivetrain in seven-seater SUV body.
Below centre: Toyota Hilux was second best-selling vehicle overall behind the Ranger.
Below right: SUVS account for well over 30 percent of the New Zealand new vehicle market. Mazda’s CX-5R (pictured) is a major player.