Lexus takes to the pad­docks

New Zealand LCV - - NEWS | ROUND-UP -

THE PRES­ENCE FOR THE FIRST TIME OF TOY­OTA’S LUX­URY BRAND, LEXUS, un­der­lined the im­por­tance of the an­nual Fiel­d­ays to New Zealand ve­hi­cle dis­trib­u­tors.

Toy­ota at­tended this year’s show with a large stand that in­cluded a sec­tion for Lexus’ SUV and cross­over range.

Toy­ota also show­cased its rad­i­cal C-HR small cross­over SUV and a Glad­i­a­tor Hilux ute which it says may spawn a pro­duc­tion model.

In re­cent years, mar­ket-lead­ing Toy­ota has relied on dealer stands at the an­nual agri­cul­tural show­case.

The Lexuses were among sev­eral lux­ury brands at the show, along with Range Rover and Maserati.

Main­stream brands were there in force, un­der­lin­ing the im­pres­sion that Fiel­d­ays will be­come the na­tional mo­tor show as well as the coun­try’s agri­cul­tural show­case.

Right top: Toy­ota’s lux­ury brand Lexus show­cased its cross­over SUVS at Fiel­d­ays. Right: Lexus’ im­pos­ing diesel 470d made its pitch to ru­ral buy­ers at Fiel­d­ays.

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