LCV Mag­a­zine is com­ing to a store near you

New Zealand LCV - - FROM THE EDITORIAL DESK - – Mike Stock, Edi­tor.

FROM NEXT IS­SUE, THE OCTOBERNovem­ber edi­tion, LCV Mag­a­zine will be on sale in mag­a­zine and book­shops and other re­tail out­lets through­out New Zealand.

As utes and SUVS’ pop­u­lar­ity booms, we at LCV Mag­a­zine feel the time is right for our blend of au­thor­i­ta­tive ve­hi­cle re­views, news, mar­ket anal­y­sis and in­for­ma­tive fea­ture sto­ries to reach a wider au­di­ence.

We plan to bring read­ers a lively, in­for­ma­tive and en­ter­tain­ing mag­a­zine with cut­ting edge re­views, news and fea­ture sto­ries,

Our road testers have a wealth of ex­pe­ri­ence. Edi­tor Mike Stock has been test­ing cars and light com­mer­cial ve­hi­cles since the early 1970s, and As­so­ciate Edi­tor Dean Evans has worked for more than 20 years as a mo­tor­ing jour­nal­ist in his na­tive Aus­tralia.

In ad­di­tion, we’ll be bring­ing read­ers a young mother’s per­spec­tive on the SUVS and utes we test, with Arna Evans and Olivia Beauchamp as­sess­ing the ve­hi­cles that come our way.

With utes and SUVS be­com­ing the fam­ily trans­port of choice, we be­lieve it’s es­sen­tial to get a mother’s per­spec­tive on each model, and Arna and Olivia can do just that.

As well as test­ing in­di­vid­ual ve­hi­cles, we’ll be do­ing com­par­i­son tests, pit­ting ve­hi­cles in the same mar­ket seg­ment against each other.

In each is­sue, Dean will also test in­di­vid­ual ve­hi­cles’ tow­ing abil­i­ties in our pop­u­lar Fo­cus on Tow­ing fea­ture which ap­pears in video form on our Face­book page.

As the mag­a­zine’s name im­plies, we’ll be cov­er­ing the full gamut of light com­mer­cial ve­hi­cles. Mike and Dean will test vans, and LCV Publisher Trevor Wool­ston will bring his life­time of truck driv­ing ex­pe­ri­ence to bear in tests of light-duty trucks.

We have sev­eral new and ex­cit­ing fea­tures planned – but which we want to keep un­der wraps for now – and we’ll keep read­ers abreast of the grow­ing im­por­tance of elec­tric ve­hi­cles in the freight mov­ing busi­ness.

LCV Mag­a­zine aims to be the go-to pub­li­ca­tion for peo­ple in­ter­ested in light com­mer­cial ve­hi­cles and SUVS.

We’ll strive to bring read­ers un­bi­ased, fair and fac­tual news and re­views, giv­ing them a con­sumer tool that con­tains the in­for­ma­tion they need to make buy­ing de­ci­sions.

Go­ing re­tail is an ex­cit­ing de­vel­op­ment in the mag­a­zine’s his­tory and we’re fired with en­thu­si­asm to pro­duce a mag­a­zine burst­ing with high qual­ity con­tent that will be­come a must-read for ve­hi­cle en­thu­si­asts.

In this is­sue, we an­nounce the win­ner of the third of our com­mer­cial ve­hi­cle of the year cat­e­gories, the Light-duty Truck of the Year. We’ve al­ready named the Holden Colorado as Ute of the Year and the Re­nault Trafic as Van of the Year.

For the truck award, our team got be­hind the wheel to put the Fuso Can­ter, Hino 300, Hyundai Mighty and Isuzu N-se­ries through their paces. Fo­ton, which is in the early stages of re­launch­ing the Au­mark light truck on the NZ, felt it was too soon for it to be in­volved in this year’s pro­gramme.

We bring you the 2017 Light-duty Truck of the Year on Page 4, and a guide to the five light truck mod­els in a fea­ture start­ing on Page 24.

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