Ram ramps up its trucks’ lux­ury

New Zealand LCV - - NEWS | ROUND-UP – UNITED STATES -

RAM HAS AN­NOUNCED A NEW UPMARKET trim pack­age, the Lim­ited Edi­tion Tung­sten, for the 2018 model year.

Ram boss Mike Man­ley says the Lim­ited Tung­sten Edi­tion is “the high­est trim level Ram has made avail­able,” and is in re­sponse to cus­tomer in­put.

Tung­sten Edi­tion Rams get Light Grey­stone suede head­lin­ers and ul­tra-pre­mium Natura Plus Frost and Indigo-coloured pre­mium leather through­out the cabin.

The lux­ury leather is on the seats, in­stru­ment panel, steer­ing wheel, cen­tre arm­rest and doors. Tung­sten mod­els also get Indigo­coloured car­pet with rub­ber floor­mats and snap-out Frost and Indigo car­peted in­serts.

Real wood in­te­rior com­po­nents and unique badges com­plete the in­te­rior trim.

On the body­work, the trucks get a Tung­sten chrome grille with large R-A-M let­ter­ing, a sports bon­net that is ex­clu­sive to the Ram 1500, and body-colour matched bumpers, mir­rors, door han­dles and run­ning boards.

Head­lights have a black sur­round bor­rowed from the Sport model, and there are body­colour R-A-M let­ters on the tail­gate. Tung­sten chrome ac­cents and badg­ing with unique satin-painted Lim­ited wheels com­plete the pack­age.

Ram Tung­sten mod­els also get air sus­pen­sion (Ram 1500 only), nav­i­ga­tional ra­dio, re­mote start, rev­ers­ing cam­era, power ad­justable ped­als with mem­ory, heated steer­ing wheel, and ven­ti­lated and heated front seats

The stan­dard sound sys­tem has an 8.4-inch screen and is Ap­ple Carplay, An­droid Auto com­pat­i­ble.

The Tung­sten Edi­tion pack­age is avail­able on Ram 1500, Ram 2500 and Ram 3500 sin­gle­and dual-rear wheels; Crew Cab and Mega Cab (heavy-duty); four- and two-wheel drive; and short- and long-wheel­base mod­els.

Ram says the lux­ury truck seg­ment has grown sig­nif­i­cantly in the past nine years, and its heavy-duty pick-up buy­ers in the USA “grav­i­tate to­ward lux­ury trims.

“More than 40 per­cent of the Ram 3500 heavy-duty sales mix is in one of the brand’s three lux­ury trims.”

Ram says buy­ers like trucks which have lux­ury fea­tures found in pre­mium-priced cars and SUVS, but which also have a “hard­work­ing ca­pa­bil­ity that no pas­sen­ger car can match.”

Ram has de­vel­oped an ex­clu­sive body­work and lux­ury in­te­rior pack­age for its pick-up trucks. This is the Tung­sten 1500. Tung­sten ex­te­rior pack­age in­cludes strik­ing al­loy wheels. Ram says US pick-up truck buy­ers are seek­ing rugged trucks with the lux­ury of a high-end car.

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