3D con­fig­u­ra­tor helps buy­ers per­son­alise utes


UTE AC­CES­SORIES SPE­CIAL­IST AND MAN­U­FAC­TURER, BEAUT Utes, is em­bark­ing on a fu­tur­is­tic way of vi­su­al­is­ing and ac­ces­soris­ing the full range of new utes sold in New Zealand. The Beaut Utes web­site-based sys­tem is unique in Aus­trala­sia. Pre­viewed on its stand at Fiel­d­ays in June via an Xbox and 55-inch tele­vi­sion mon­i­tor, the 3D con­fig­u­ra­tor was five years in the con­cept and eight months in the mak­ing.

Beaut Utes’ new web­site launches in Au­gust with a new area that will al­low cus­tomers to choose their new ute and colour, and then spec­ify and vir­tu­ally fit a full range of ac­ces­sories, in­clud­ing pro­tec­tion bars, lin­ers, hard lids, canopies and roof racks.

Though a cou­ple of man­u­fac­tur­ers have sim­i­lar 2D dig­i­tal spec­i­fiers with lim­ited func­tion­al­ity, Beaut Utes says it will be able to of­fer ute buy­ers a full 3D ren­der­ing of the fin­ished ute which can be ro­tated in­fin­itely, zoomed in and out, and pitched up and down.

The 3D con­fig­u­ra­tor will also give cus­tomers the abil­ity to view the ute through Vir­tual Re­al­ity gog­gles, al­low­ing them to truly im­merse them­selves in their new ute.

Beaut Utes is an orig­i­nal equip­ment (OE) sup­plier to many man­u­fac­tur­ers, and the con­fig­u­ra­tor dis­plays each brand-spe­cific ac­ces­sory (to avoid cross-branded prod­ucts).

Beaut Utes says it un­der­stands that many buy­ers now re­search on­line be­fore buy­ing, and the Beaut Utes tool will make it eas­ier for them to per­son­alise a ute.

The per­son­alised and spec­i­fied fin­ished ute can then be saved and sent to a lo­cal car dealer for fi­nal pric­ing and sub­se­quent fit­ting of the cho­sen ac­ces­sories.

Though the con­fig­u­ra­tor is ini­tially tar­geted at the end user, Beaut Utes hopes to part­ner with all man­u­fac­tur­ers, to make the ute buy­ing and ac­ces­sory ex­pe­ri­ence even eas­ier.

The 3D ute con­fig­u­ra­tor can be viewed and used at the new web­site, www.beau­tutes.co.nz.

Screen shot of Beaut Utes new 3D con­fig­u­ra­tor which al­lows buy­ers to see what ac­ces­sories will look like on their new ute.

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