Fuso by a nose in close June battle
FUSO AND ISUZU FOUGHT TOOTH-AND-NAIL FOR supremacy in the New Zealand light-duty truck market in June, with just two registrations separating them when final results came in.
Fuso’s Canter won the battle with 51 sales, scraping in ahead of the Isuzu N-series which found 49 buyers.
Both models sold more than twice the number of the thirdplaced brand, Hino which retailed 19 light-duty 300 series models.
Hyundai’s new-to-the-market Mighty EX6 slotted into fourth with six sales.
Only three other light-duty trucxks were registered in June: two were light versions of Fuso’s mid-sized Fighter and the other was a Chinese-built Jac, a brand which has all but left the market.
Presumably the Jac had been languishing unsold on a dealer’s yard following the brand’s departure from the NZ market.
Year-to-date to June 30, the Canter was well ahead of the N-series with cumulative sales of 294 to the Isuzu’s 213.
The Hino 300 was third with 117 registrations followed by the Mighty (eight sales), the discontinued Hyundai HD75 (six), the Fighter (four), and the Jac and Foton Aumark on one each.
Year-to-date statistics for the first half of last year showed the Isuzu N-series firmly in command with 256 registrations.
The second-placed Fuso Canter sat on 108, with the Hino 300 third with 103 sales. Foton was in fourth place with 20 Aumarks sold to June 30, 2016, followed by the Hyundai HD75 on 15, and the same brand’s HD60 with six registrations.
Overall, in the first six months of this year, the light-duty truck market was well ahead of the same period of 2016. By this June 30, New Zealanders had bought 644 trucks compare to 508 in the first half of last year.
The Canter has been the big achiever this year, increasing its first half sales by 186.
It had absolutely dominated the light-duty truck market in May. NZ Transport Agency (NZTA) registration figures showed Fuso New Zealand sold 87 during the month to outrun the Isuzu N-series by 56 registrations.
In third place, eight sales behind the N-series’ 31 registrations, was the Hino 300 with 23 sales. The only other light-duty truck to register sales in May was the Hyundai Mighty with two registrations.
The Canter’s May result was in stark contrast to the same month of 2016 when it recorded 26 sales; Isuzu sold 47 N-series in May last year.
The Canter’s new distributor, Fuso NZ, has turned around the model with sharp price offers and aggressive marketing to wrest the segment sales lead away from the Isuzu which nonetheless fought back strongly in June.
Clockwise: Fuso won the light-duty truck battle by just two sales in June. This is Canter factory-built tipper. • Isuzu N-series took the fight to the Canter in June. • This truck is fitted with a small crane and is used by bee-keepers. • Flat deck Hino 300 carries factory tipper on its back at Fieldays. The Hino is third best-seller. • Hyundai’s Mighty is starting to build sales momentum. Cab/chassis draws attention at Fieldays.