NZ’S SUV, Ute and Light Com­mer­cial magazine

New Zealand LCV - - FROM THE EDITORIAL DESK - – Mike Stock, Edi­tor.

WEL­COME TO THE FIRST EDI­TION OF NEW Zealand LCV Magazine to go on sale through re­tail magazine out­lets.

Go­ing re­tail is an ex­cit­ing de­vel­op­ment in the magazine’s his­tory. It be­gan as Cargo Magazine and was later re-launched as NZ Light Com­mer­cial Ve­hi­cle Magazine, and is pub­lished bi-monthly. Ear­lier this year, the ti­tle was short­ened to LCV magazine.

LCV Magazine pro­vides ex­ten­sive cov­er­age of the two strong­est growth seg­ments of the New Zealand ve­hi­cle mar­ket, utes and SUVS, two cat­e­gories of ve­hi­cle that are dis­plac­ing the tra­di­tional car and sta­tion wagon as fam­ily trans­port.

Mod­ern SUVS – and, in­creas­ingly utes – pro­vide much of the ease of op­er­a­tion, com­fort and tech­no­log­i­cal fea­tures of cars with the added ad­van­tage of driv­ing po­si­tions that give a com­mand­ing view of the road and sur­round­ing traf­fic.

And four-wheel drive ver­sions of both types of ve­hi­cle give own­ers the abil­ity to ven­ture off-road for some real ad­ven­ture mo­tor­ing.

LCV also cov­ers vans and light-duty trucks – the lat­ter the sort that can be driven on a reg­u­lar car li­cence – and we road test ve­hi­cles in all cat­e­gories.

Our tests are fair, hon­est, au­thor­i­ta­tive and writ­ten with­out bias by mo­tor­ing jour­nal­ists with decades of ex­pe­ri­ence.

Our editorial team is led by Edi­tor, Mike Stock, a vet­eran of 50 years in jour­nal­ism who wrote his first road test in 1971 – of the stylish Fiat 850 Coupe – for the Auck­land Star’s weekly 8o’clock edi­tion. Since then he has tested hun­dreds of ve­hi­cles.

He has worked in daily and weekly news­pa­pers and ra­dio news, and has writ­ten full-time about mo­tor­sport, cars and now light com­mer­cial ve­hi­cles since 1985.

Mike is backed up by As­so­ci­ate Edi­tor, Dean Evans, who has more than 20 years’ ex­pe­ri­ence in mo­tor­ing jour­nal­ism in his na­tive Aus­tralia.

As well as work­ing on the ma­jor Aus­tralian car mag­a­zines, Dean has pub­lished his own mag­a­zines and worked in au­to­mo­tive PR.

He’s also a highly-ex­pe­ri­enced and rapid tar­mac rally driver and cir­cuit racer.

For LCV, Dean writes road tests and fea­ture sto­ries, and car­ries out and writes our reg­u­lar tow tests.

Dean moved here with his Kiwi wife, Arna, a cou­ple of years back and Arna brings a young mother of two’s per­spec­tive to our ute and SUV road tests.

From the De­cem­ber-jan­uary edi­tion, she will be joined in that role by mum of one, Olivia Beauchamp, who will give her take on the Land Rover Dis­cov­ery and Volk­swa­gen Amarok.

We think the young mum’s per­spec­tive is vi­tal on ve­hi­cles that are go­ing to be used as fam­ily trans­port.

As well as ve­hi­cle tests and ad­vice, LCV Magazine brings read­ers the lat­est light com­mer­cial ve­hi­cle and SUV news, along with com­ment and fea­ture sto­ries.

We also pro­vide ex­haus­tive anal­y­sis of the light com­mer­cial ve­hi­cle mar­ket, with sta­tis­ti­cal re­search car­ried out by highly-ex­pe­ri­enced mo­tor in­dus­try con­sul­tant Robin Yates.

As the SUV and ute mar­kets con­tinue to grow, our cov­er­age will ex­pand to match that growth, and our aim is to bring read­ers the most up-to-date, un­bi­ased, in­de­pen­dent and lively cov­er­age avail­able in New Zealand.

Th­ese are ex­cit­ing times for the light com­mer­cial ve­hi­cle and SUV sec­tors and we want to bring that ex­cite­ment to our read­ers with con­tent that in­forms, en­ter­tains and gives them the tools on which to make in­formed buy­ing de­ci­sions.

We hope you en­joy this first re­tail edi­tion, and we look for­ward to LCV magazine be­com­ing a must-read and a vi­tal part of your lives.

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