MARKET WRAP: SUV & UTE
The top 10 settles as the 24yo Toyota RAV4 leads the updated Mazda CX-5… just.
The month in the biggest moving automotive sector.
MID-SIZED CROSSOVERS CONTINUED TO DOMINATE the SUV market in the first eight months of the year, Motor Industry Association reported sales figures show. Top of the table was Toyota’s RAV4, the oldest nameplate in the segment, launched in 1994 – 24 years ago! Toyota retailed 2476, giving it a 36 vehicle sales lead (or 1.4 percent!) over the Mazda join together: CX-5, which is benefitting from a recent update for 2018.
In third place was Kia’s Sportage on 2208 sales, reflecting both the Korean vehicle’s quality and a vigorous sales campaign, following a recent update.
Two larger crossovers filled the next two spots. Toyota’s Us-sourced Highlander was fourth with 1617 registrations followed by the Mitsubishi Outlander on 1565.
Another Mitsubishi, the well-established ASX was sixth, benefitting from sweetheart pricing and a TV ad campaign which portrayed the chunky little wagon as a chic and classy vehicle at an attractive price. Both strategies worked well, generating 1438 sales.
The similarly-sized Nissan Qashqai slotted into seventh place, its 1431 sales breathing down the ASX’S neck.
Holden’s Captiva is on run-out but still posted a strong 1406 sales. Holden was offering good pricing on the Korean-derived wagon as it cleared the decks for the American-sourced Equinox (505 sales to August and growing) and Acadia (eight registrations for its official October launch).
Hyundai’s Tucson, which shares its platform with the Kia Sportage, was ninth with 1146 sales, followed by its smaller, car-based and strikingly-styled Kona (1196 sales).
Outside the top 10 is plenty of activity and sub-class success: Toyota dominated the traditional large SUV sub-segment with the Land Cruiser Prado (619 sales); add 255 Land Cruisers to that total and the nameplate was firmly in charge.
About half the Land Cruiser’s combined sales is the American Jeep Grand Cherokee on 388 registrations.
And the wagon that began the luxury 4x4 category, the British Range Rover, generated 299 sales to August 31; of that total, 221 were the performance-oriented Sport model.
Audi’s imposing Q7 found 215 buyers in the first eight months of the year.
The relatively new ute-based SUV segment features vehicles with very high off-road-capability along with a high degree of ruggedness and a good portfolio of creature comforts; the Toyota Fortuner, based on the Hilux, topped the charts with 333 sales. Ford’s Ranger-based Everest was close behind with 322, followed by the Isuzu MU-X on 204, just ahead of Holden’s Trailblazer (201) and Mitsubishi Pajero Sport (200).
One of the stars of the genre, the new Ssangyong Rexton G4, is next with 143 sales, followed by the value-for-money and new-tomarket Chinese-developed LDV D90 on 23.
Above: Toyota first launched the RAV4 in 1994 to become a staple of the segment it helped establish: 28 years later, it’s top of SUV sales. Above: Mazda’s CX-5 scored some recent updates, moving it closer to RAV4 sales. Below: LDV’S G90 seven-seater has arrived, to join the T60 ute.