In­vestNow’s An­thony Ed­monds and Mike Heath.

New Zealand Listener - - THE INVESTMENT GAME -

In­vestNow founder An­thony Ed­monds says the smaller min­i­mum in­vest­ment of $250 is pop­u­lar with in­vestors, and low an­nual man­age­ment fees also ap­peal.

“We get lots of peo­ple who ini­tially open an ac­count just to look around In­vestNow,” Ed­monds said. “They then in­vest $250 to see how In­vestNow works, and af­ter that they will ramp up their in­vest­ment and start build­ing their port­fo­lio.”

In­vestors us­ing the plat­form can ac­cess funds run by global fund man­agers such as Van­guard, as well as a slew of ma­jor lo­cal fund man­agers – AMP Cap­i­tal, add more fund op­tions and per­for­mance track­ing over time and to move to open beta, where wannabe in­vestors will be able to sign up straight from the web­site.

The com­pany’s founders say they want to en­cour­age peo­ple to be­come more fi­nan­cially lit­er­ate and give them the grat­i­fi­ca­tion of be­ing able to in­vest the

$20 they might have oth­er­wise spent on brunch.

In­vestNow gen­eral man­ager Mike

Heath says it’s not just young peo­ple us­ing the plat­form: re­tired chief ex­ec­u­tives, grand­par­ents want­ing to save for their grand­chil­dren’s ed­u­ca­tion and large

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