New Zealand Marketing - - Contents -

Rugby, rac­ing and beer? Not any more. Jenny Ke­own looks at how New Zealand is chang­ing and how mar­keters are adapt­ing

New Zealand’s pri­mary in­ter­ests used to be de­fined by the phrase ‘rugby, rac­ing and beer’. There’s still plenty of love for those things in many parts of the coun­try, but as the de­mo­graphic make-up has changed, so too have our in­ter­ests, be­liefs and con­sump­tion habits. Jenny Ke­own looks at how mar­keters are adapt­ing.

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