FLOATING DOWN THE MAINSTREAM
Rugby, racing and beer? Not any more. Jenny Keown looks at how New Zealand is changing and how marketers are adapting
New Zealand’s primary interests used to be defined by the phrase ‘rugby, racing and beer’. There’s still plenty of love for those things in many parts of the country, but as the demographic make-up has changed, so too have our interests, beliefs and consumption habits. Jenny Keown looks at how marketers are adapting.