COV­ER­AGE DRIFT

New Zealand Marketing - - Shorts -

In pur­suit of greater scale, web­sites (and the me­dia com­pa­nies that run them) are start­ing to shift their cov­er­age from the top­ics that first drew in au­di­ences. While it can grow the au­di­ence, it cal also alien­ate core read­ers and a sub­se­quent stream of ag­gres­sive so­cial me­dia com­ments con­demn­ing the state of news me­dia that dares to pub­lish the word ‘Kar­dashian’.

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