THE PETER FA­TIALOFA ( RIP) AWARD FOR BIG MOVES: STOLEN SPIR­ITS

New Zealand Marketing - - Shorts -

Stolen Spir­its sold a con­trol­ling stake late last year to US com­pany Liq­uid As­set Brands and Spir­its In­vest­ment Part­ners for a hefty $21 mil­lion. Not bad for a com­pany founded in 2010—and a great ex­am­ple of us­ing qual­ity brand­ing and clever mar­ket­ing to cre­ate value.

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