THE JEFF JEF­FER­SON PITCH OF THE YEAR: VW

New Zealand Marketing - - Shorts -

It was fairly sur­pris­ing when VW left DDB for Colenso BBDO a few years ago. And it was also slightly sur­pris­ing that the new re­la­tion­ship was rea­son­ably short-lived. Just be­fore the emis­sions scan­dal took hold, FCB fi­nally got it­self a re­place­ment auto brand and drove off with the prize.

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