THE BEST AIR ANY­WHERE

New Zealand Marketing - - Campaign Review -

Agency: Sugar & Part­ners Client com­pany: Daikin Brand: Daikin Me­dia: TV

Cam­paign de­scrip­tion: As the world’s num­ber one air conditioner and heat­pump man­u­fac­turer, Daikin de­vel­ops tech­nol­ogy that makes the places we in­habit more live­able. And it played on the emo­tions for this Aus­tralasian cam­paign, tap­ping into a mo­ment in life when peo­ple start to truly think about the pu­rity of their sur­round­ings – the birth of a child.

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