Be­yond THE PAGE

When it comes to cre­at­ing branded con­tent, there are few bet­ter in the Kiwi mar­ket than Bauer Me­dia. We look at how the com­pany is en­gag­ing au­di­ences for some of the na­tion’s big­gest brands.

New Zealand Marketing - - In Association With Bauer Media -

Chap­ter 1 BUILD­ING AN AU­DI­ENCE

When ANZ kicked off its spon­sor­ship with Grand De­signs NZ, it called on Bauer to add an­other, more ac­ces­si­ble layer of de­sign in­spi­ra­tion into the mix.

Chap­ter 2 IF THE SHOE FITS

Rather than con­tinue to rely on ex­pen­sive, in­ef­fec­tive cat­a­logues, Ziera cre­ated its own me­dia brand—and it’s pay­ing off big time.

Chap­ter 3 SEARCH­ING FOR THE WIN-WIN-WIN

In keep­ing with Sov­er­eign’s ‘Life. Take Charge’ brand, Bauer used its ex­per­tise to give Ki­wis the prac­ti­cal tools they needed to be health­ier.

Chap­ter 4 FLIGHT OF FANCY

What is it about Kiaora that in­spires over 330,000 Ki­wis to reach into the seat­backs of Air New Zealand planes to get their hands on the lat­est edi­tion?

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