Beyond THE PAGE
When it comes to creating branded content, there are few better in the Kiwi market than Bauer Media. We look at how the company is engaging audiences for some of the nation’s biggest brands.
Chapter 1 BUILDING AN AUDIENCE
When ANZ kicked off its sponsorship with Grand Designs NZ, it called on Bauer to add another, more accessible layer of design inspiration into the mix.
Chapter 2 IF THE SHOE FITS
Rather than continue to rely on expensive, ineffective catalogues, Ziera created its own media brand—and it’s paying off big time.
Chapter 3 SEARCHING FOR THE WIN-WIN-WIN
In keeping with Sovereign’s ‘Life. Take Charge’ brand, Bauer used its expertise to give Kiwis the practical tools they needed to be healthier.
Chapter 4 FLIGHT OF FANCY
What is it about Kiaora that inspires over 330,000 Kiwis to reach into the seatbacks of Air New Zealand planes to get their hands on the latest edition?