FLETCH, VAUGHAN & ME­GAN (ZM)

With im­pres­sive au­di­ence growth and a mas­sive online presence, ZM’S Fletch Vaughan & Me­gan take the ti­tle of Hottest Ra­dio Show.

New Zealand Marketing - - Radio Brand -

In 2014, Polly Gille­spie and Grant Kereama departed their ZM post af­ter 20 years at the helm, mak­ing way for the younger trio of Fletch, Vaughan & Me­gan who were poached from The Edge’s driv­e­time show. Since then, the trio’s dy­namic repar­tee and Vaughan’s en­thralling series of fam­ily anec­dotes have helped re­vi­talise the sta­tion’s break­fast slot, with the first ra­dio sur­vey for the year show­ing that it grew by 12,700 to reach 273,000 lis­ten­ers. Off air, the hosts reg­u­larly fea­ture in NZME’S Watchme of­fer­ings, with sev­eral of their videos – such as their at­tempt to re­cruit Lorde as a babysit­ter –rack­ing up thou­sands of views from their 100,000+ Face­book fans.

When speak­ing of the re­sults, NZME group di­rec­tor of en­ter­tain­ment Dean Buchanan said he was par­tic­u­larly pleased with the per­for­mance of the show, which won the most lis­ten­ers among 18- to 34-year-olds across the coun­try.

Over on The Edge, the newly com­bined team of Jono, Ben & Sharyn have un­leashed their witty ap­proach to the sta­tion’s af­ter­noon slot. How­ever, the trio saw a drop in the re­cent sur­vey to see 327,700 lis­ten­ers tune in from 4-7pm. That’s de­spite a change up in tal­ent with Jono and Ben join­ing ear­lier in the year to re­place Guy Wil­liams and Clint Roberts.

RNZ’S con­sis­tent Morn­ing Re­port of­fer­ing and its dar­ing new 9th Floor series (both of which fea­ture the ex­cel­lent Guyon Espiner) also de­serve a special men­tion, with the lat­ter cur­rently rank­ing as New Zealand’s 27th most pop­u­lar pod­cast on itunes at the time of writ­ing.

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