The TV of the fu­ture?

New Zealand Marketing - - Freeview -

While TVNZ, Me­di­a­works and other broad­cast­ers use the so­cial feed to di­rect au­di­ences to the TV and gen­er­ate plenty of online dis­cus­sion – typ­i­cally as a re­sult of their lo­cal shows – Re­cep­ di­rec­tor Sam Al­dred sug­gested in an opinion piece on Stop­press that they should go event fur­ther.

He sees the so­cial feed as a new form of TV be­cause there’s huge youth en­gage­ment and a data-rich ad network. There are also fea­tures like Face­book Live, which Al­dred rec­om­mends us­ing to broad­cast through with the added bonus of com­ments, al­low­ing the au­di­ence to in­ter­act in real-time.

And there shouldn’t be any con­cerns about the au­di­ence hav­ing to look down at a smart­phone or lap­top as the new Face­book TV app means the so­cial feed can be ac­cessed on the big screen.

“The au­di­ence is in place and con­ve­niently lo­cated in the mod­ern ver­sion of the wa­ter cooler, the so­cial feed. The only piece cur­rently miss­ing is some­thing to watch. Per­haps, it’s time to watch this space,” he says.

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