The TV of the future?
While TVNZ, Mediaworks and other broadcasters use the social feed to direct audiences to the TV and generate plenty of online discussion – typically as a result of their local shows – Receptive.tv director Sam Aldred suggested in an opinion piece on Stoppress that they should go event further.
He sees the social feed as a new form of TV because there’s huge youth engagement and a data-rich ad network. There are also features like Facebook Live, which Aldred recommends using to broadcast through with the added bonus of comments, allowing the audience to interact in real-time.
And there shouldn’t be any concerns about the audience having to look down at a smartphone or laptop as the new Facebook TV app means the social feed can be accessed on the big screen.
“The audience is in place and conveniently located in the modern version of the water cooler, the social feed. The only piece currently missing is something to watch. Perhaps, it’s time to watch this space,” he says.