Cli­mate con­trol

New Zealand Marketing - - Feature - An­gela Spain

‘Good cul­ture’ is some­thing of cliché in ad­ver­tis­ing, of­ten mocked for amount­ing to lit­tle more than colour­ful bean­bags, im­pres­sive of­fice dé­cor and Friday drinks. But An­gela Spain, the head of brand ex­pe­ri­ence at FCB Media, ar­gues that her un­der­stand­ing of cul­ture de­mands more than a few free­bies and aes­thetic de­sign.

“Cul­ture means dif­fer­ent things to dif­fer­ent peo­ple,” she says. “For us, we spend a lot of time fo­cus­ing on the cli­mate and how that re­lates to cul­ture. And we make it as im­por­tant as the other key parts of busi­ness such as client re­la­tion­ships, the work we pro­duce, com­mer­cial part­ner­ships, and fu­ture-proof­ing the busi­ness.”

Spain says there are nu­mer­ous fac­tors that im­pact the cli­mate of an agency, but pri­ori­tises six spe­cific ar­eas when it comes to en­sur­ing the cul­ture re­mains pos­i­tive: 1. Phys­i­cal work­ing en­vi­ron­ment and spaces 2. The mood of the floor: are peo­ple feel­ing good, bad or in­dif­fer­ent about their jobs? Do we know? Do we ask? Do we take ac­tion? Do they feel the im­pact of that ac­tion? 3. The op­por­tu­nity to cre­ate and have fun

– peo­ple spend a lot of time to­gether at work, so we make sure there is fun to be had both in­side and out­side of work

4. In­clu­sion: do we al­low peo­ple to be them­selves ( and make an ef­fort to do so), do we cre­ate an en­vi­ron­ment where they feel com­fort­able to speak up and have a voice on big or small is­sues, which allows a feel­ing of trust?

5. Clar­ity of pur­pose: does our team know what is ex­pected, what they’re being asked to do, do they own that and are they em­pow­ered with sup­port to achieve that? 6. Re­cov­ery: ev­ery team has drops in pos­i­tive cul­ture or cli­mate and how you recog­nise that and re­cover from it is also cru­cial.

To Spain, ‘good cul­ture’ isn’t some­thing the ex­ec­u­tives can sim­ply hand down to staff. It’s earned with enor­mous ef­fort from ev­ery­one at the agency. And it can only be achieved when ev­ery­one across the busi­ness buys into it.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.