Paul Cat­mur, managing part­ner and ex­ec­u­tive cre­ative di­rec­tor at Barnes, Cat­mur & Friends Dentsu

Would the Nzme/fair­fax merger have made a dif­fer­ence given how much better Google and Face­book are at the online ad game?

New Zealand Marketing - - Feature -

It all de­pends who you ask...

NZME & Fair­fax Share­holder: ‘You’re not fool­ing any­one. This would just be pa­per­ing over the cracks, a chance for a short-term fi­nan­cial blip as the re­dun­dan­cies and closures roll through. It will take a much more in­no­va­tive solution to our longterm prob­lems than hid­ing in a cave with our ri­val.’

Con­sumer: ‘I find the stan­dard of jour­nal­ism (with a few ex­cep­tions) across New Zealand pa­pers can­not com­pete with for­eign pub­li­ca­tions. True, The Guardian, The Daily Mail and The New York Times might not cover the pos­si­ble drench short­age in Why­kick­amoocow but I’m not half as con­cerned about that as you seem to think.’

Client: ‘So with my al­ready frag­ment­ing media op­tions they want to cre­ate a monopoly to fur­ther limit my choices and al­low them to crank up the price? If Google and Face­book of­fer more ef­fec­tive so­lu­tions I sug­gest you try and better them, rather than cry­ing foul to the Com­merce Commission.’

Demo­crat: ‘There’s a name for peo­ple who think that it’s a good idea to con­sol­i­date the press into one out­let. It’s a name of­ten used in the same sen­tence as Donald Trump.’

Tax­payer: ‘If Face­book and Google are scrap­ing off our media dol­lars and hid­ing them off­shore it’s down to the gov­ern­ment to find a way to col­lect. I look for­ward to see­ing pro­pos­als about how to claw this back dur­ing the com­ing elec­tion.’

Face­book and Google: ‘NZME and Stuff who?’

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