All the latest news from the industry.
Right now is arguably the most important time there has ever been for the marketing profession to play its part in New Zealand business success. Managing the exponential rate of digital transformation and the implications for customer experience, for most businesses, sits with marketing. We are seeing the creation of new roles in marketing designed to bridge the traditional gap between IT, customer service, sales and marketing. It’s extremely exciting for the marketing profession.
Last month, I was formally appointed CEO, after acting in the role for the preceding three. My first priority has been to meet with our members across New Zealand to check that we are delivering value to the membership through alignment of the products and services we provide against the evolving needs of our membership, and the changing environment mentioned above.
As a result, we now have a very clear vision to deliver on for the marketing community:
· Creating and facilitating certificate and
diploma courses · Investing in the development and running of short courses · Running impactful conferences and events for marketers · Resources and toolkits designed specifically for marketers · Access to up-to-date content relevant to marketers
· Networking events that put you in touch
with the right people and organisations · Creating partnerships with local and international organisations to improve your connections · Northern, southern and central regional
groups to support your connections · Advice on marketing issues · A student engagement programme
· Advocacy on critical marketing issues and
influence for marketers · Promoting the profession to the marketplace · Creating a career pathway for marketers in New Zealand and overseas We couldn’t do the work we do without the support of our principal business partners who give back a tremendous amount to the marketing profession. In line with this, I am delighted to announce the renewal of the principal business partnership between the Marketing Association and long-standing partner Ubiquity. Ubiquity was recently acquired by Qrious (a data analytics software product company within the Spark Ventures portfolio) so you’ll see the Qrious brand alongside the Ubiquity one over the coming months. We are looking forward to continuing the strong partnership with Qrious, and together we are working on introducing innovations to the way the MA engages with our members over the coming years.
It also gives me great pleasure to welcome back Loyalty New Zealand as a principal business partner. It’s an exciting time for Loyalty New Zealand - they celebrate their 21st birthday this month and we are looking forward to working with their new CEO, Lizzy Ryley, and the Loyalty New Zealand teams in Auckland and Wellington.
To all our members – we greatly value the contact and feedback you give us every day. We have our annual membership survey going out this month and I’d like to encourage you to complete it so we continue to focus on what matters most to you.
Have a great last quarter of 2017. I hope to see you at one of our events over the coming months.
Tony Mitchell CEO, Marketing Association of New Zealand