AU­TO­MO­TIVE IN­DUS­TRY

New Zealand Marketing - - Insight Creative -

KEY IN­SIGHT

There ap­pears to be lit­tle in­cli­na­tion to move away from tra­di­tion in the au­to­mo­tive in­dus­try, as none of the brands are seen to be pick­ing up new tech­nolo­gies or em­brac­ing strate­gic think­ing. How­ever, with their ef­fec­tive­ness also con­sid­ered to be low, it’s per­haps time they made that move. Toy­ota emerged as the stand­out brand in the cat­e­gory, which is likely due to the com­pany’s con­tin­ued will­ing­ness to take cre­ative risks in its bid to at­tach it­self to the Kiwi psy­che.

TOP PER­FORMER

Toy­ota

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