AUTOMOTIVE INDUSTRY

KEY INSIGHT

There appears to be little inclination to move away from tradition in the automotive industry, as none of the brands are seen to be picking up new technologies or embracing strategic thinking. However, with their effectiveness also considered to be low, it’s perhaps time they made that move. Toyota emerged as the standout brand in the category, which is likely due to the company’s continued willingness to take creative risks in its bid to attach itself to the Kiwi psyche.

TOP PERFORMER

Toyota