BANK­ING IN­DUS­TRY

New Zealand Marketing - - Insight Creative -

KEY IN­SIGHT

It ap­pears fu­ture- fo­cused and dig­i­tal go hand- in- hand when it comes to mar­ket­ing in the bank­ing in­dus­try – and ASB stands out in that re­gard. Its habit of buck­ing the tra­di­tional trend with un­con­ven­tional cre­ative ef­forts like ‘ Clever Kash’ is likely to be one of the rea­sons. Mean­while, Ki­wibank’s brav­ery in terms of its in­vest­ment in am­bi­tious projects such as ‘ Mind over Money’ is likely to have played a role in ce­ment­ing its per­cep­tion as the most cre­ative among the bank­ing clients.

TOP PER­FORMER

ASB

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