Re­source is­sues

New Zealand Marketing - - Insight Creative -

“Re­source to man­age and un­der­stand data at the client end is scarce.”

“More skilled in­ter­nal re­source is nec­es­sary to drive the cus­tomer ex­pe­ri­ence map­ping.”

“Most client dig­i­tal teams are a mess. They are strug­gling to keep up.”

“Lack of tal­ent avail­able and not enough drive for tra­di­tional mar­keters to up­scale and own the dig­i­tal space.”

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