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New Zealand Marketing - - Insight Creative -

Supreme; Best Com­mu­ni­ca­tions Strat­egy; Con­sumer Prod­uct and Ser­vice

Cam­paign Name

En­ergy Made Won­der­ful

Com­pany Name

Mer­cury

Judge’s com­ment

“A brand re­fresh ad­dress­ing real busi­ness is­sues in a com­pet­i­tive and com­modi­tised mar­ket. Con­nect­ing cur­rent and fu­ture con­cerns of sus­tain­able en­ergy in a unique and en­gag­ing way. A highly in­te­grated ex­e­cu­tion with stand­out re­sults for busi­ness and brand.”

Mar­ket­ing Part­ners FCB, TRA, Dick and Jane, Catch Fi­nal­ists

Supreme: 2de­grees Mo­bile, Am­pli­fon – Bay Au­di­ol­ogy, Auckland Trans­port, Build­ing & Con­struc­tion In­dus­try Train­ing Or­gan­i­sa­tion, Fair­fax Me­dia, Food­stuffs NZ, Hel­loworld, Ki­wibank, Lion, Loy­alty NZ, Spark, VTNZ

Best Com­mu­ni­ca­tions Strat­egy: Air New Zealand x2, Auckland Trans­port, Count­down Su­per­mar­kets, Ki­wibank, Lion, Spark, VTNZ, Xero NZ

Con­sumer Prod­uct and Ser­vice: 2de­grees Mo­bile, Am­pli­fon – Bay Au­di­ol­ogy, realestate.co. nz, VTNZ

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