Cat­e­gory

New Zealand Marketing - - Insight Creative -

Mar­keter of the Year Win­ner

Dou­gal Swift ( The New Zealand Au­to­mo­bile As­so­ci­a­tion)

Judge’s com­ment

“Dou­gal is a strong mar­ket­ing leader, bring­ing to­gether busi­ness is­sues, con­sumer in­sight and a clear strat­egy for fu­ture suc­cess which has led to a trans­for­ma­tion in or­gan­i­sa­tional per­for­mance and re­sults.

This has been most re­cently demon­strated in con­vert­ing the AA from a mo­tor­ing club to a di­verse mem­ber­ship group, adding value and ben­e­fits across mul­ti­ple cat­e­gories for New Zealan­ders.”

Fi­nal­ists

An­gela Weeks ( Lewis Road Cream­ery), Ben Wheeler ( Lion), James Wood­bridge ( Burger King - Antares Restau­rants), Re­gan Sav­age ( Ki­wibank)

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