Judge’s com­ment

New Zealand Marketing - - Insight Creative -

“In look­ing at long term mar­ket­ing ex­cel­lence Whit­taker’s is an out­stand­ing ex­am­ple of a busi­ness that has con­sis­tently stuck to a win­ning strat­egy and de­liv­ered strong re­sults as a con­se­quence. Its aim is to have the world lov­ing world class choco­late from Porirua New Zealand, and it’s do­ing an amaz­ing job of de­liv­er­ing on this. While stick­ing to its plan, it’s also be­come fa­mous for its in­no­va­tion and col­lab­o­ra­tions, and has grown its prod­uct range and dis­tri­bu­tion. Im­por­tantly for them mar­ket­ing isn’t just a pro­gramme, it re­ally drives the whole busi­ness.”

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