HOW IS GROWNUPS MAKING A NAME FOR ITSELF IN THE MARKET?

Word of mouth continues to be our main channel for attracting new visitors to the site along with our mostly unique 7500 articles and items that are available free to read and are found high up the rankings when searched.

Our objective is to provide great relevant content, products and services that genuinely help make life better for visitors and their family members. Any brand that we work alongside focuses on this, rather than simply pushing products. This is how we have operated for 11 years so the idea of ‘native content’ is nothing new, despite it often being pitched that way.

We’re very fortunate that our advertisers treat us as partners and hence we are driven to provide results, which helps drive ongoing relationships.

In addition, we’re really proud to support and sponsor the ‘Become a Heart Saver’ campaign to get more AEDS into strategic locations around New Zealand. Each month, in association with Cigna, we give away an AED around NZ to a community or non-profit organisation, which we hope will help contribute to saving the lives of Kiwis that might suffer cardiac arrest.

Grownups is also sponsoring the Direct Marketing Awards and the TVNZ Marketing Awards this year for the first time.