New Zealand Marketing

Black Hands: A Family Mass Murder is released

July 2017

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Black Hands reaches 1.1 million downloads in nine days. It reaches number one on itunes charts across Australia and New Zealand, and number two in the United Kingdom.

“Investigat­ive stories show we’re a credible organisati­on with some really good goals,” van Beynen says. “If advertiser­s see that, then that’s something they may want to be a part of. We certainly don’t do this to get advertisin­g, but it’s certainly not clickbait, that’s for sure.”

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