New Zealand Businesses and their three Key Questions about Facebook

We’ve found that Kiwi businesses typically want to know the answers to three key questions before deciding what to do about Facebook.

Q1 Why should my business use Facebook?

We’ve already begun to touch on the logic of why your business should be on Facebook. But let’s take a moment to spell out some of the more compelling reasons why you are really missing out if you aren’t actively promoting your products and services on New Zealand’s favourite social network.

1) Your prospects and customers are on Facebook every day We’ve already seen that New Zealanders visit Facebook regularly and in large numbers. These days, all age groups are well represented on Facebook. Q2 How are New Zealand businesses using Facebook effectively? We have observed a wide range of smart Facebook strategies over the years, but here are two (of the many approaches we cover in the NZ Facebook Report) that are really resonating in 2017.

1) Leveraging Passionate Followers Blenheim Dive Centre, despite having only 1,355 followers, achieves 984 reactions, 594 shares,

416 comments and 92,000 video views with this single post showing crays in action – simple, but massively appealing to those who love diving.

2) Your competitors are on Facebook, too We track the performance of more than 24,000 New Zealand Facebook pages, across 700 product and service categories.

On average, each page has attracted 4,785 followers (as at August 2017).

That’s across our whole database. The top 100 New Zealand pages average 450,818 followers and the most popular New Zealand Facebook page, for our very own All Blacks, has 4.4 million followers.

If you’re not already active on Facebook, you can be sure that your competitors are.

3) People are talking Facebook has a metric called PTAT (‘People Talking About This’), which tracks consumer engagement with pages on a weekly basis.

According to the PTAT metric, in late August 2017 the New Zealand Facebook pages in our database averaged 135 weekly interactions (representing 2.82 percent engagement by the 4785 followers of the average page).

The Top 100 most-talked-about New Zealand Facebook pages averaged 18,307 “talks”, led by the Nzherald with 281,264 interactions.

That’s a whole lot of conversations in which you simply aren’t participating if you’re not on Facebook.