What keeps you up at night?
One of the major aspects of my role is deciding where to focus our resources so we can achieve the best outcomes for our customers. There’s a fine line between building future capability and delivering more immediate results, and we need both to be successful. Managing that balance is key. Aligning the internal business to our purpose is also something I spend a lot of time on, given the close ties we see between a brand’s purpose, and its ability to make, maintain, and strengthen emotional connections with customers through great storytelling. One of the most rewarding parts of the job is helping team members achieve their goals, be it work or at home, so finding new ways to do that takes a lot of thought! As well as thinking about work things, I have three small children and a dog that enjoys stalking the neighbour’s cat late at night. They don’t seem to like each other much.