CAT­E­GORY

New Zealand Marketing - - Energi -

Rookie Mar­keter of the Year

WIN­NER

Re­becca Bar­nett (Loy­alty NZ)

JUDGE’S COM­MENT

“The win­ner! Re­becca is an in­cred­i­bly im­pres­sive datadriven mar­keter who's as at home talk­ing about mar­gin im­prove­ments and in­cre­men­tal rev­enue as she is prod­ucts and of­fers. Re­becca im­pressed the judges with the breadth of her in­flu­ence, from the po­si­tion­ing of the Fly Buys re­wards store to sup­plier ne­go­ti­a­tions. Re­becca demon­strated the im­pact that a smart data-led mar­keter can have on a busi­ness.”

FI­NAL­ISTS

Bri­ana Mil­lar (Tonkin + Tay­lor), Brit­tany Da­mon (Stuff), Han­nah Gray (J H Whit­taker & Sons), Tom Bel­son (All Blacks Tours)

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