Ac­tion buys Fairfax, talks growth

New Zealand Truck & Driver - - News -

NEW ZEALAND’S BIG­GEST sup­plier of mo­torhomes and cus­tom com­mer­cial ve­hi­cles, Ac­tion Man­u­fac­tur­ing, has bought re­frig­er­ated truck body and trailer man­u­fac­turer Fairfax In­dus­tries.

Grant Brady, man­ag­ing direc­tor of Ac­tion, which is part of the Tourism Hold­ings (THL) group, says that the buy­out is part of a longterm growth strat­egy.

Plans in­clude the com­pany “mak­ing signi‡cant in­vest­ment into both busi­nesses, in the form of new tech­nol­ogy and equip­ment to boost pro­duc­tion and en­hance cur­rent ca­pa­bil­i­ties.”

Ac­tion, with two man­u­fac­tur­ing sites in Auck­land and Hamil­ton, em­ploys over 200 peo­ple and has been named the largest ve­hi­cle man­u­fac­turer in NZ – build­ing mo­torhomes and spe­cial­ist ve­hi­cles for the med­i­cal, emer­gency, tourism and trans­port sec­tors.

Fairfax, which has been in oper­a­tion for more than 40 years, has 60 em­ploy­ees work­ing out of its Takanini fac­tory.

Last year it reg­is­tered 23 trail­ers, to rank 14th in the NZ heavy trailer mar­ket. In the ‡rst eight months of this year it sold 31 trail­ers and was up to 12th place.

Ac­tion says it has en­joyed “signi‡cant growth” over the past six years – ex­pand­ing its cur­rent man­u­fac­tur­ing fa­cil­i­ties and in­creas­ing sta“ num­bers as it grows “to meet de­mand and move into new mar­kets.”

Says Brady: “Ac­tion has been very strong in the light com­mer­cial sec­tor, whereas Fairfax has been strong in the heavy com­mer­cial mar­ket. We see this ac­qui­si­tion as a way for the two com­pa­nies to meet in the mid­dle and to now utilise shared re­sources.

“Ac­tion will be able to con­trib­ute scale of man­u­fac­tur­ing, we have an in­ter­na­tional sup­ply chain, a great in-house de­sign team as well as some new tech­nol­ogy that we will be able to in­cor­po­rate, such as our own com­pos­ite pan­elling sys­tem – Omni Panel.

“Fairfax has a strong brand, with an in­cred­i­ble rep­u­ta­tion for re­li­a­bil­ity and dura­bil­ity, which is a per­fect ‡t along­side the range Ac­tion al­ready o“ered in the mar­ket.”

Brady says that Ac­tion will grow as it “looks to meet in­creas­ing mar­ket de­mand for its wide range of prod­ucts.”

Fairfax In­dus­tries MD Michael Car­pen­ter will stay with the busi­ness dur­ing a tran­si­tion phase and says: “With their planned in­vest­ment, I look for­ward to see­ing Ac­tion take Fairfax to the next level in the in­dus­try.”

Ac­tion re­cently com­pleted a project part­ner­ing with TNT “to re‡ne and un­der­stand ‡nal-mile de­liv­ery sys­tems” – se­cur­ing a two-year sup­ply agree­ment and an ini­tial order of 50 units, which are now go­ing on the road in Australia.


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