Patchell new CEO for Road­mas­ter

New Zealand Truck & Driver - - Front Page -

COLIN PATCHELL, A MEM­BER OF A LEAD­ING FAM­ILY in New Zealand’s heavy trailer man­u­fac­tur­ing in­dus­try, is now the CEO of Road­mas­ter.

Patchell, who worked at the Patchell Group for 11 years – ris­ing to the po­si­tion of group gen­eral man­ager – moved to Road­mas­ter as op­er­a­tions gen­eral man­ager af­ter a 2011 re­struc­ture.

Two years later, a Road­mas­ter re­struc­ture saw him change roles to sales man­ager.

Now, un­der cur­rent own­ers the Mod­ern Trans­port Group, he’s been ap­pointed chief ex­ec­u­tive of­fi­cer, a role pre­vi­ously held by Ross Bell.

Patchell, who has built 20 years’ ex­pe­ri­ence in the in­dus­try since grad­u­at­ing from Otago Univer­sity with a man­age­ment de­gree, says “it’s re­ally just a func­tional name change…

“At the end of the day it’s putting on the big boy’s pants and get­ting stuck into it.”

He be­lieves that, given the mar­ket sit­u­a­tion over the last 12-months, Road­mas­ter has prob­a­bly been do­ing bet­ter than it might have, but says there is “a lot of low-hang­ing fruit to grab hold of ” to im­prove its po­si­tion.

It is cur­rently ranked fourth NZ trail­er­maker, in terms of 2020 trailer reg­is­tra­tions – be­hind leader Patchell, Frue­hauf and Mod­ern Trans­port sta­ble­mate, MTE.

His short-term ob­jec­tive is to “make sure COVID doesn’t beat us in the arse.” He ex­plains: “We suf­fered a bit of hard­ship over the COVID is­sue and I think na­tion­ally the trailer man­u­fac­tur­ing num­bers are go­ing to be de­pressed a wee bit.

“So our short-term goal is to get as much mar­ket share in that as pos­si­ble, through a num­ber of in­no­va­tions.”

His longterm aim is to have Road­mas­ter re­cover a lot of the lost share of the trans­port-re­lated man­u­fac­tur­ing that it used to have – this “through be­ing in­no­va­tive and a lit­tle more cost-ef­fec­tive.

“I’m cur­rently meet­ing with man­agers as I want this to be a com­pany vi­sion – but we haven’t got to that stage yet.

“Road­mas­ter has been around for al­most 30 years now and we’ve main­tained a strong de­sire to be the best in the mar­ket in terms of prod­uct qual­ity, per­for­mance and re­turns to the stake­hold­ers. Watch this space.”

Patchell says he ap­pre­ci­ates the op­por­tu­nity to lead Road­mas­ter, and the sup­port from the Mod­ern Trans­port Group and is look­ing for­ward to work­ing with the Group to grow the com­pany.


Colin Patchell

A FUSO eCan­ter in New York

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