Campaign to reclaim streets for kids
Southland parents are being encouraged to make a pledge committing to getting their kids to school, without using the car, one day each week.
It is part of a Fairfax campaign, supported by Newslink and the Sunday Star-Times, called the Foot It campaign.
We have teamed up with Neighbourly and Micro Scooters to bring change by driving membership of their Foot It clubs named after each day of the week.
From November 20, Southlanders can take the pledge by heading to the website www.neighbourly.co.nz/footit.
They can nominate which day of the week they’re going to Foot It to school, and how.
It could be walking, cycling, scooting, or something else entirely.
Members will also become a member of their local Neighbourly Foot It Group to keep connected and inspired.
Each club is a place to connect with other parents, communicate initiatives and share ideas.
It also gives participants the chance to win one of 50 Micro scooters.
Newslink reporter Rachael Kelly said it was a great community initiative.
‘‘It’s fun, it helps fitness and it gets people walking to school.’’
Sunday Star-Times Editor Jonathan Milne says ‘‘we want to reclaim our streets as a safe place for kids to get to and from school, and we see our Foot It clubs as a fun opportunity walk the talk.’’
A recent Ministry of Transport study tracked the decline of children walking or cycling to school in favour of being driven over the past 20 years.
This has led to mayhem outside for parents to school gates and the unpopularity of active modes of transport.
Micro Scooters Brand Manager Hannah McHalick says ‘‘scooting with your kids to school is a great way to be a healthy role model for your little ones.’’
The aim is to shift the campaign nationwide if it takes off.
Parents interested in signing up to a Foot It club can go to www.neighbourly.co.nz/footit.
Pledging will also give them a chance to win one of 50 Micro scooters.
Scooting with your kids to school is a great way to be a healthy role model.