Gore designer wowed by NZ Fashion Week
Gore fashion designer Luke Dawson was looking forward to returning home to start creating more clothing, after a whirlwind few days showing his label at New Zealand Fashion Week.
‘‘I’m pretty bloody knackered but it’s been awesome. I’ve been like a lost fly in a big city.
‘‘I dropped the girlfriend off at the airport yesterday to come back to Gore and to be honest I could have got on the plane with her.’’
Luke Dawson’s collection, called The Boy From Goreville, was on the runway at the New Generation show on the catwalk at the Viaduct Basin in Auckland.
The line features a comic strip drawn by him after he merged his interest in fashion design with his skills in 3D animation.
‘‘It was pretty intimidating putting it out there to start with to be honest but the models looked awesome and it went really well.
‘‘I’ve had some awesome feedback and made some cool connections. The boys from Federation have been looking after me.’’
Dawson spent Thursday at a trade show where he hoped to make more fashion industry connections and meet retailers.
‘‘I’ve had some people say they’re keen to stock my stuff in their stores so that’s pretty awesome.’’
The invitation to show in Auckland came when NZ Fashion Week business development manager Janey Evett was in Gore to judge at the Hokonui Fashion Design Awards.
‘‘We had a coffee. I showed her what I did. She liked it and rung and said ‘you’re in’.’’
Dawson’s clothing is sold online and his friends model the garments for him in places like Gore’s skate park.
He sews his own pieces and has a machinist who makes pieces to order but says they’ll be able to meet demand should the label ‘‘take off’’.
‘‘I’m prepared for that and I’m ready for it. I’ve done an internship with a designer and I thought I’d be all over my first label when I was 21 but people said it doesn’t happen until you’re about 27, and they were right and it has turned out that way.’’
Showing his collection at Fashion Week had been a steep learning curve but he’s keen to hold his own show next year. ‘‘It’s been a really big step up. ‘‘It’s made me realise that if I want to get on with it I just have to get stuck in and I’m pretty keen to do that now.’’
Luke Dawson of Gore showed his latest collection of clothing at New Zealand Fashion Week.