Gore de­signer wowed by NZ Fash­ion Week


Gore fash­ion de­signer Luke Daw­son was look­ing for­ward to re­turn­ing home to start cre­at­ing more cloth­ing, after a whirl­wind few days show­ing his la­bel at New Zealand Fash­ion Week.

‘‘I’m pretty bloody knack­ered but it’s been awe­some. I’ve been like a lost fly in a big city.

‘‘I dropped the girl­friend off at the air­port yes­ter­day to come back to Gore and to be hon­est I could have got on the plane with her.’’

Luke Daw­son’s col­lec­tion, called The Boy From Gore­ville, was on the runway at the New Gen­er­a­tion show on the catwalk at the Viaduct Basin in Auck­land.

The line fea­tures a comic strip drawn by him after he merged his in­ter­est in fash­ion de­sign with his skills in 3D an­i­ma­tion.

‘‘It was pretty in­tim­i­dat­ing putting it out there to start with to be hon­est but the mod­els looked awe­some and it went re­ally well.

‘‘I’ve had some awe­some feed­back and made some cool con­nec­tions. The boys from Fed­er­a­tion have been look­ing after me.’’

Daw­son spent Thurs­day at a trade show where he hoped to make more fash­ion in­dus­try con­nec­tions and meet re­tail­ers.

‘‘I’ve had some peo­ple say they’re keen to stock my stuff in their stores so that’s pretty awe­some.’’

The in­vi­ta­tion to show in Auck­land came when NZ Fash­ion Week busi­ness de­vel­op­ment man­ager Janey Evett was in Gore to judge at the Hokonui Fash­ion De­sign Awards.

‘‘We had a cof­fee. I showed her what I did. She liked it and rung and said ‘you’re in’.’’

Daw­son’s cloth­ing is sold on­line and his friends model the gar­ments for him in places like Gore’s skate park.

He sews his own pieces and has a ma­chin­ist who makes pieces to or­der but says they’ll be able to meet de­mand should the la­bel ‘‘take off’’.

‘‘I’m pre­pared for that and I’m ready for it. I’ve done an in­tern­ship with a de­signer and I thought I’d be all over my first la­bel when I was 21 but peo­ple said it doesn’t hap­pen un­til you’re about 27, and they were right and it has turned out that way.’’

Show­ing his col­lec­tion at Fash­ion Week had been a steep learn­ing curve but he’s keen to hold his own show next year. ‘‘It’s been a re­ally big step up. ‘‘It’s made me re­alise that if I want to get on with it I just have to get stuck in and I’m pretty keen to do that now.’’

Luke Daw­son of Gore showed his lat­est col­lec­tion of cloth­ing at New Zealand Fash­ion Week.

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