New logo designed by SDC staff
The Southland District Council’s new logo seems to have found favour with its audience.
The logo was launched on Monday after appearing on district roadsides at the weekend on new signage welcoming and farewelling motorists to the district.
Coming with a total price tag of $150,000, the design project was produced in-house by council staff.
In a press release the council says the logo ‘‘tells the story of our communities being embraced, guided and protected’’.
The arrow shape can be seen to represent the mountains – the Takitimu Mountains, Mitre Peak, Mt Anglem, as well as representing growth, leadership and direction, or it could be representative of a sail.
The koru represents Southland’s flora, new life and growth and symbolises the forwardfacing direction the council wants to travel in.
Curves in the design symbolise unity, the council says.
Newslink’s followers on Neighbourly and Facebook appear to have given it the thumbs up on Monday afternoon.
‘‘I really like the new Linda Smart commented.
Wendy Muir and Kristina Johnstone agreed, saying they logo,’’ both liked it.
Southland district mayor Gary Tong says council is proud of the new logo and what it represents.
‘‘We are very proud of our history and what we have achieved, so this new brand is about celebrating the past and looking to the future.
‘‘We know that a brand is how people see us, not just what we say we are, so everyone from elected members to staff are on board to make the changes necessary for this.’’
CEO Steve Ruru said he was proud that the brand had been developed in-house.
‘‘We have saved thousands of dollars by our staff doing this work, but more importantly we have got an amazing brand because our staff are passionate about it, they are invested in it and they know the story of Southland District. You don’t get that same passion from a consultant,’’ he said.
Gore District Council is developing ‘Welcome To’ signs for all the towns in the Gore district.
GDC communications/ promotions manager Sonia Gerken said once the designs are approved they will be put in place ‘‘as quickly as possible.’’
The Southland District Council launched a new logo on Monday.