New logo de­signed by SDC staff


The South­land Dis­trict Coun­cil’s new logo seems to have found favour with its au­di­ence.

The logo was launched on Mon­day af­ter ap­pear­ing on dis­trict road­sides at the week­end on new sig­nage wel­com­ing and farewelling mo­torists to the dis­trict.

Coming with a to­tal price tag of $150,000, the de­sign project was pro­duced in-house by coun­cil staff.

In a press re­lease the coun­cil says the logo ‘‘tells the story of our com­mu­ni­ties be­ing em­braced, guided and pro­tected’’.

The ar­row shape can be seen to rep­re­sent the moun­tains – the Tak­itimu Moun­tains, Mitre Peak, Mt An­glem, as well as rep­re­sent­ing growth, lead­er­ship and di­rec­tion, or it could be rep­re­sen­ta­tive of a sail.

The koru rep­re­sents South­land’s flora, new life and growth and sym­bol­ises the for­ward­fac­ing di­rec­tion the coun­cil wants to travel in.

Curves in the de­sign sym­bol­ise unity, the coun­cil says.

Newslink’s fol­low­ers on Neigh­bourly and Face­book ap­pear to have given it the thumbs up on Mon­day af­ter­noon.

‘‘I re­ally like the new Linda Smart com­mented.

Wendy Muir and Kristina John­stone agreed, say­ing they logo,’’ both liked it.

South­land dis­trict mayor Gary Tong says coun­cil is proud of the new logo and what it rep­re­sents.

‘‘We are very proud of our his­tory and what we have achieved, so this new brand is about cel­e­brat­ing the past and look­ing to the fu­ture.

‘‘We know that a brand is how peo­ple see us, not just what we say we are, so ev­ery­one from elected mem­bers to staff are on board to make the changes nec­es­sary for this.’’

CEO Steve Ruru said he was proud that the brand had been de­vel­oped in-house.

‘‘We have saved thou­sands of dol­lars by our staff do­ing this work, but more im­por­tantly we have got an amaz­ing brand be­cause our staff are pas­sion­ate about it, they are in­vested in it and they know the story of South­land Dis­trict. You don’t get that same pas­sion from a con­sul­tant,’’ he said.

Gore Dis­trict Coun­cil is de­vel­op­ing ‘Wel­come To’ signs for all the towns in the Gore dis­trict.

GDC com­mu­ni­ca­tions/ pro­mo­tions man­ager So­nia Gerken said once the de­signs are ap­proved they will be put in place ‘‘as quickly as pos­si­ble.’’

The South­land Dis­trict Coun­cil launched a new logo on Mon­day.

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