BE­ING NEW TO AN IN­DUS­TRY CAN BE AN AD­VAN­TAGE

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I’d never been in re­tail, so I didn’t have any pre­con­ceived ideas of how it should be. My back­ground was mar­ket­ing and sales; I’d also done a bit of book writ­ing, helped a friend set up a fash­ion brand and dab­bled in web de­sign. But I had mar­ket­ing ideas about what I’d like if I was a cus­tomer. I think it can be a good thing, com­ing at it from a new per­spec­tive. You can just do it how­ever you want to.

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