BEING NEW TO AN INDUSTRY CAN BE AN ADVANTAGE
I’d never been in retail, so I didn’t have any preconceived ideas of how it should be. My background was marketing and sales; I’d also done a bit of book writing, helped a friend set up a fashion brand and dabbled in web design. But I had marketing ideas about what I’d like if I was a customer. I think it can be a good thing, coming at it from a new perspective. You can just do it however you want to.