Stores re­quire a lot of en­ergy

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I couldn’t be­lieve how much time it took to set up the phys­i­cal store. I thought, ‘Oh yes, I’ll just whip up a store!’ No! And the on­go­ing main­te­nance is huge. On­line, you’re load­ing prod­ucts and pro­cess­ing or­ders. In a store, it al­ways has to look great and change con­stantly, so you’re for­ever re­ar­rang­ing and clean­ing and or­der­ing, mov­ing things around, re-mer­chan­dis­ing. As a busi­ness owner, it’s ‘What hat do I put on now?’ Buyer hat! Ac­counts hat! Mar­ket­ing hat! Sales hat! Em­ployer hat! There are so many hats, you’ve got to be flex­i­ble all the time.

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