Ni­cole’s top 3 tips

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1 Don’t try to be ev­ery­thing to ev­ery­one. If you try to please ev­ery­body, you’re not go­ing to. 2 Keep your se­lec­tion tight. Ev­ery­thing I buy, I love. You’ve got to have a vi­sion of what it is you sell and who your cus­tomer is. If you don’t know that, then how can you buy for them? 3 You have to have some­thing that’s new or unique be­cause there needs to be a rea­son for peo­ple to walk in your door. Find a point of dif­fer­ence; what you sell, how you do things, your premise, what­ever it is.

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