Pay it for­ward by sup­port­ing lo­cal

NEXT (New Zealand) - - Success Story -

I try to sup­port lo­cal busi­nesses as much as I can. If you don’t add

lo­cal el­e­ments, you can start to look like any other store. We’re in

the process of com­ing up with a phone app and mar­ket­ing plan to help pro­mote keep­ing it lo­cal, be­cause it keeps those smaller com­mu­ni­ties alive. I’m watch­ing too many lit­tle busi­nesses die around New Zealand. Peo­ple need to be more con­scious about where they’re buy­ing; they don’t re­alise that shop­ping on­line from over­seas means those beau­ti­ful lit­tle stores, those hubs of the com­mu­nity, are dis­ap­pear­ing.

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