WHY DO WOMEN MAKE THE MOVE?
I’ve interviewed more than 100 women about why they left their jobs to start their own business, and a strong pattern emerged from all of them. It goes like this: A woman starts to feel unhappy in her work, and disenfranchised by the culture. Typically, when this dissatisfaction starts to grow, a life event has happened – either they got very sick, a partner or parent became ill and died, they got divorced, or they had a birthday (which, interestingly, is often 40), or they had a child.And they start to look at their world and their work quite differently. They want more control, freedom and flexibility in their lives.