Two Rosedale businesses get top nod
‘‘Elevating the consciousness’’ of tea drinkers and helping them realise Rosedale isn’t all just office blocks, is part of the aim of a Rosedale Tea shop.
The Tea Total store on Apollo Drive, which opened two years ago, has been named as a national finalist for innovation in the Retail NZ Top Shop Awards 2017.
It’s an honour which general manager Bevan Lynch believes is borne of considering the customer and not being afraid to step outside the box.
‘‘It’s a case of: Here is the world of tea as we know it. Come in and let your nose do the navigating,’’ he said.
Giving customers ‘‘space to breathe’’ and curating aesthetic elements such as layout, music and tea tastings with care, are key elements of the store’s philosophy, he said.
Tea Total was founded in 1995 by business-owner Anna Salek.
The innovation category is open to stores of any size. Criteria includes initiatives which directly impact sales or are helping to change the retail landscape.
The other Rosedale-based national finalist is Urban Dogs, a doggy daycare centre, in the OmniChannel category. It looks at how businesses uses channels to grow sales and profits, and how the integration of multiple channels enhances experience.
Director Leanne Coste said even though the business is service-based, it uses different systems to market over different channels, including automated sales and cloud-based software.
‘‘We embrace the technology customer really, as much as we can,’’ Coste said.
Clients can book in their dogs and see their account online, and marketing is also personalised to customers. They also opened the country’s first doggy cinema on the premises in 2014.
Twelve retailers from across Auckland were named as national finalists for the 2017 awards. More than 600 around the country entered.
Lynch said although Tea Total has been in the wholesale business for 20 years, to be considered as a finalist in the awards so newly as a shop, feels like ‘‘we’ve already won’’.
‘‘I’d like to think that Tea Total is sort of elevating the consciousness in people of what’s actually available in the area. It’s not just an industrial complex - you can actually get really cool things here as well.’’
Final results on September 7.