Two Rosedale busi­nesses get top nod

North Harbour News - - YOUR LOCAL NEWS - AMY BAKER

‘‘El­e­vat­ing the con­scious­ness’’ of tea drinkers and help­ing them re­alise Rosedale isn’t all just of­fice blocks, is part of the aim of a Rosedale Tea shop.

The Tea To­tal store on Apollo Drive, which opened two years ago, has been named as a na­tional fi­nal­ist for in­no­va­tion in the Re­tail NZ Top Shop Awards 2017.

It’s an hon­our which gen­eral man­ager Be­van Lynch be­lieves is borne of con­sid­er­ing the cus­tomer and not be­ing afraid to step out­side the box.

‘‘It’s a case of: Here is the world of tea as we know it. Come in and let your nose do the nav­i­gat­ing,’’ he said.

Giv­ing cus­tomers ‘‘space to breathe’’ and cu­rat­ing aes­thetic ele­ments such as lay­out, mu­sic and tea tast­ings with care, are key ele­ments of the store’s phi­los­o­phy, he said.

Tea To­tal was founded in 1995 by busi­ness-owner Anna Salek.

The in­no­va­tion cat­e­gory is open to stores of any size. Cri­te­ria in­cludes ini­tia­tives which di­rectly im­pact sales or are help­ing to change the re­tail land­scape.

The other Rosedale-based na­tional fi­nal­ist is Ur­ban Dogs, a doggy day­care cen­tre, in the Om­niChan­nel cat­e­gory. It looks at how busi­nesses uses chan­nels to grow sales and prof­its, and how the in­te­gra­tion of mul­ti­ple chan­nels en­hances ex­pe­ri­ence.

Di­rec­tor Leanne Coste said even though the busi­ness is ser­vice-based, it uses dif­fer­ent sys­tems to mar­ket over dif­fer­ent chan­nels, in­clud­ing au­to­mated sales and cloud-based soft­ware.

‘‘We em­brace the tech­nol­ogy cus­tomer re­ally, as much as we can,’’ Coste said.

Clients can book in their dogs and see their ac­count on­line, and mar­ket­ing is also per­son­alised to cus­tomers. They also opened the coun­try’s first doggy cin­ema on the premises in 2014.

Twelve re­tail­ers from across Auck­land were named as na­tional fi­nal­ists for the 2017 awards. More than 600 around the coun­try en­tered.

Lynch said al­though Tea To­tal has been in the whole­sale busi­ness for 20 years, to be con­sid­ered as a fi­nal­ist in the awards so newly as a shop, feels like ‘‘we’ve al­ready won’’.

‘‘I’d like to think that Tea To­tal is sort of el­e­vat­ing the con­scious­ness in peo­ple of what’s ac­tu­ally avail­able in the area. It’s not just an in­dus­trial com­plex - you can ac­tu­ally get re­ally cool things here as well.’’

Fi­nal re­sults on Septem­ber 7.

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