North Shore Times - - YOUR LOCAL NEWS -

Kia ora koutou! It is te Wiki o Te Reo Ma¯ ori, Ma¯ ori Lan­guage Week and there are some great ini­tia­tives around the coun­try to cel­e­brate. I have found Google maps’ pro­nun­ci­a­tion of Ma¯ ori place names hi­lar­i­ous, but ap­plaud its move to cor­rect their pro­nun­ci­a­tion. It is re­spect­ful to pro­nounce Ma¯ ori words cor­rectly. I can some­times be lazy about it, but in­tend to make a be­hav­iour change start­ing now. Some banks are us­ing te reo on ATMs this week, which is com­mend­able.

Our par­ent com­pany, Stuff, is mark­ing the event by rolling out macrons across our news­pa­pers and dig­i­tal plat­forms. Macrons, or to­huto¯ , de­note the dou­ble-vowel sound, which is an es­sen­tial fea­ture of te reo Ma¯ ori. The long vowel sound is the dif­fer­ence, for in­stance, be­tween keke, cake and ke¯ ke¯ , armpit. So, it can have sig­nif­i­cant im­pli­ca­tions. Hope­fully, there aren’t too many clangers in the North Shore Times as we learn to put our to­hutu¯ in the tika places. The mes­sage from Stuff editor Pa­trick Crewd­son is it bet­ter to be in­con­sis­tently cor­rect than con­sis­tently wrong. Na¯ ku noa na¯ Jodi Yeats

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