FROM THE EDITOR
Kia ora koutou! It is te Wiki o Te Reo Ma¯ ori, Ma¯ ori Language Week and there are some great initiatives around the country to celebrate. I have found Google maps’ pronunciation of Ma¯ ori place names hilarious, but applaud its move to correct their pronunciation. It is respectful to pronounce Ma¯ ori words correctly. I can sometimes be lazy about it, but intend to make a behaviour change starting now. Some banks are using te reo on ATMs this week, which is commendable.
Our parent company, Stuff, is marking the event by rolling out macrons across our newspapers and digital platforms. Macrons, or tohuto¯ , denote the double-vowel sound, which is an essential feature of te reo Ma¯ ori. The long vowel sound is the difference, for instance, between keke, cake and ke¯ ke¯ , armpit. So, it can have significant implications. Hopefully, there aren’t too many clangers in the North Shore Times as we learn to put our tohutu¯ in the tika places. The message from Stuff editor Patrick Crewdson is it better to be inconsistently correct than consistently wrong. Na¯ ku noa na¯ Jodi Yeats