Busi­nesses make move down south

North Waikato News - - FRONT PAGE - CAITLIN MOORBY

Mike Rudling is proof of Waikato’s grow­ing rep­u­ta­tion as a place to do busi­ness.

Ac­cord­ing to the Waikato District Coun­cil’s an­nual re­port, the Waikato is at­tract­ing busi­nesses and job growth at a rate faster than the na­tional av­er­age –and its rep­u­ta­tion as a place to do busi­ness is grow­ing with it.

The re­port shows the district at­tract­ing 183 new busi­nesses and nearly 1000 new jobs last year.

Busi­ness own­ers rated the district as 8.7 out of 10 to do busi­ness and the net num­ber of re­spon­dents pre­pared to rec­om­mend the district as a place to do busi­ness dou­bled.

Mike Rudling, CEO of Radix Nu­tri­tion Ltd, moved his com­pany from Auck­land down to Horotiu say­ing Waikato’s sim­plic­ity was one of the ma­jor at­trac­tions.

Lo­gis­ti­cally, Waikato is so much easier than Auck­land, he said.

‘‘Auck­land is just so con­gested, it was so hard to get around.

‘‘Here most staff have be­tween a 10 and 15 minute com­mute, a frac­tion of what it was in Auck­land.

‘‘The cost of liv­ing is also so much cheaper, there are so many things in Waikato’s favour.’’

Radix Nu­tri­tion pro­duces freeze-dried high-nu­tri­tion meals for high-per­for­mance ath­letes and peo­ple on spe­cialised di­ets.

READ MORE PAGE 3.

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