Emma’s Wardrobe launches

Northern Outlook - - OUT & ABOUT - KIM NUT­BROWN

Emma’s at Ox­ford has just launched an ‘‘off-shoot’’ from it’s book store into the world of womens fash­ion with Emma’s Wardrobe.

Owner Emma Gil­lard said it was never some­thing she had planned on; ’’it just kind of evolved.’’

‘‘We started with gloves, scarves and pon­chos and they were re­ally pop­u­lar. We had a lovely sales rep who sug­gested other styles our clients might like so we gave it a go.’’

Gil­lard said the re­sponse has been re­ally pos­i­tive.

‘‘We have some beau­ti­ful fab­rics. Linens, cot­ton and merino styles which have been very pop­u­lar and brands such as Evas Sun­day.

Gil­lard said a lot of the styles she chose had been with par­tic­u­lar cus­tomers in mind. ’’You do get to know your cus­tomers well af­ter 10 years in busi­ness and I knew some of these clothes would be loved by some cus­tomers.’’

Gil­lard said women in Ox­ford are look­ing for fash­ion that is com­fort­able and stylish.

‘‘They want some­thing which can be worn ru­rally but works great in town, some­thing warm that they can layer and is also stylish.’’

Gil­lard said the huge ex­tra space in her shop as a re­sult of the ex­ten­sion last year means the fash­ion line has it’s own des­ig­nated area in the store. of our

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.