Wine with a good cause


An es­ti­mated 1.2 mil­lion chil­dren are traf­ficked or sold into slav­ery each year – mak­ing up around one child ev­ery 27 sec­onds, ac­cord­ing to Unicef.

A North Can­ter­bury wine la­bel’s name was in­spired by this ‘‘over­whelm­ing’’ statis­tic. 27 Sec­onds is do­nat­ing all of its prof­its to help sur­vivors of slav­ery.

All prof­its, around $10, from ev­ery sale of 27 Sec­onds wine va­ri­etals will go di­rectly to NonGovern­ment Or­gan­i­sa­tion (NGO) Ha­gar In­ter­na­tional to support sur­vivors of traf­fick­ing or slav­ery from Cam­bo­dia, Viet­nam and Afghanistan.

‘‘Why not drink a wine which has a good cause be­hind it?’’ 27 Sec­onds di­rec­tor Alanna Chap­man said.

Christchurch-based wine­mak­ers Pete and Alanna Chap­man wanted to make a dif­fer­ence with their busi­ness and de­cided to cre­ate a fundraiser wine for Ha­gar, Alanna’s em­ployer.

Alanna be­gan work­ing for Ha­gar New Zealand’s fundrais­ing arm three years ago.

‘‘Work­ing at Ha­gar you hear lots of those very sad sto­ries that break your heart,’’ she said.

The 2016 Global Slav­ery In­dex es­ti­mated 45.8 mil­lion peo­ple were sub­ject to some form of mod­ern slav­ery in 167 coun­tries around the world to­day.

‘‘Slav­ery is still such a huge is­sue world­wide. If we can use this la­bel to fund Ha­gar or grass­roots projects that’s re­ally a dream come true.’’

The first va­ri­etal was bot­tled in Oc­to­ber and the la­bel will of­fi­cially launch next week.

Chief ex­ec­u­tive Don Lord said Ha­gar New Zealand sup­ports the in­ter­na­tional NGO’s projects over­seas, work­ing di­rectly with sur­vivors of traf­fick­ing for sex and labour, abuse or slav­ery.

‘‘The money can re­ally help change some­one’s life in the coun­tries of our op­er­a­tion: Cam­bo­dia, Viet­nam and Afghanistan,’’ he said.

‘‘It’s a very gen­er­ous idea and it’s go­ing to sig­nif­i­cantly help a num­ber of peo­ple we work with. It will re­ally make a dif­fer­ence,’’ he said.

Pete said 27 Sec­onds wines were a prod­uct of their gen­er­ous com­rades in the wine in­dus­try.

‘‘I ap­proached many peo­ple through the sup­ply chain and it’s just been heart warm­ing and over­whelm­ing how peo­ple have jumped on board and re­ally helped us off the ground,’’ he said.


Alanna and Pete Chap­man, of Ter­race Edge Vine­yard.

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