...while Buell is back in busi­ness again

NZ Autocar - - New Car Market -

While cats are said to have nine lives, busi­nesses are rarely so lucky but Erik Buell Rac­ing seems to have a life of its own, sink­ing, re-emerg­ing and re­sus­ci­tated for the third time. Dumped by Har­ley David­son when the par­ent hit hard times a few years ago, the Buell brand reemerged as Erik Buell Rac­ing but hit another wall last year. Now it has been res­ur­rected by an in­vest­ment firm, Liq­uid Asset Part­ners, with pro­duc­tion restart­ing in East Troy, Wis­con­sin. There is said to be a mul­ti­year plan in place, and Erik Buell has taken on the role of Chief Tech­ni­cal Of­fi­cer. The com­pany has started to

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