Seven point­ers to help you de­cide where to take your busi­ness next:

NZ Business - - COVER STORY -

1. Seek a cir­cle of good ad­vi­sors and con­tinue learn­ing about your busi­ness. This need not be ex­pen­sive nor time con­sum­ing. 2. Understand who your ideal cus­tomers are: those you most want to serve that you don’t serve now. Then work out how best to reach them, en­gage with them and con­vert them into cus­tomers. 3. Overde­liver on your cus­tomer ser­vice. Ev­ery cus­tomer should be trea­sured. Build loy­alty. The most ef­fec­tive mar­ket­ing comes through re­fer­rals from sat­is­fied cus­tomers. 4. The big­gest risk to any small busi­ness is the owner, yet we de­vote lit­tle time to our well­be­ing. Look af­ter your­self; be kind to your­self! If you are not at your best your de­ci­sions will not be as good, your drive will di­min­ish. Worst of all, you may sim­ply be un­able to work. 5. The great­est re­source we all have is our time. Be dis­ci­plined and use it wisely. Set aside time to work on the busi­ness and on your­self. 6. Cash really is king. You work really hard to earn a dol­lar. Keep an eye on the dol­lars; chase what’s owed to you; understand and mon­i­tor your fi­nances. 7. Enjoy the ride, find mean­ing in what you are do­ing, be happy with what you have and suc­cess will fol­low.

Bob Weir, Pin­point Busi­ness.

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