Seven pointers to help you decide where to take your business next:
1. Seek a circle of good advisors and continue learning about your business. This need not be expensive nor time consuming. 2. Understand who your ideal customers are: those you most want to serve that you don’t serve now. Then work out how best to reach them, engage with them and convert them into customers. 3. Overdeliver on your customer service. Every customer should be treasured. Build loyalty. The most effective marketing comes through referrals from satisfied customers. 4. The biggest risk to any small business is the owner, yet we devote little time to our wellbeing. Look after yourself; be kind to yourself! If you are not at your best your decisions will not be as good, your drive will diminish. Worst of all, you may simply be unable to work. 5. The greatest resource we all have is our time. Be disciplined and use it wisely. Set aside time to work on the business and on yourself. 6. Cash really is king. You work really hard to earn a dollar. Keep an eye on the dollars; chase what’s owed to you; understand and monitor your finances. 7. Enjoy the ride, find meaning in what you are doing, be happy with what you have and success will follow.
Bob Weir, Pinpoint Business.