No more fil­ing

NZ Business - - INTELLECTUAL PROPERTY -

In­tel­lec­tual property is the ‘new’ black. Th­ese days you can hardly open a busi­ness pub­li­ca­tion with­out read­ing about the im­por­tance of IP to a busi­ness and the value it can add.

The ‘take home’ mes­sage typ­i­cally seems to be, to pro­tect your IP at your peril!’

And, by ‘pro­tec­tion’, the ar­ti­cles rec­om­mend fil­ing ap­pli­ca­tions for reg­is­tered pro­tec­tion.

As a con­se­quence, IP lawyers and patent at­tor­neys ap­pear to have gar­nered a some­what un­savoury rep­u­ta­tion for them­selves; that of money-grab­bing, fil­ing mon­keys, whose sole pur­pose is to en­cour­age clients to em­bark down the costly patent pro­tec­tion path­way with scant re­gard for strat­egy and value add.

For the avoid­ance of doubt, this isn’t one of those ar­ti­cles.

‘fail

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.